Furia Rubel Communications
by the Gina Rubel, 1 Apr 2009

Gina Rubel, president and CEO of Furia Rubel, is an attorney, author, communications expert and speaker.

Visit Furia Rubel online at www.FuriaRubel.com.

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Effective communication is the foundation of a successful public relations plan in any business. Strategic planning and building relationships are the cornerstones to that success for Furia Rubel Communications, Inc. (www.FuriaRubel.com), a full-service public relations agency. A certified woman owned business (WBE), the PR agency was founded in 2002 by Gina F. Rubel, Esq. Rubel is well-versed in the art of communication – the foundation on which her successful public relations, marketing and strategic planning agency was built.

Known for taking a strategic approach to working with its clients, Furia Rubel provides a wide-array of public relations services including media relations, client advocacy, crisis communications, event planning, professional development training, project management, merger and acquisition communications, marketing strategy, and social media engagement.

"Everything begins with a plan," says Rubel, "the measurable blueprint for what we are going to do for our clients – based on their corporate communication goals. We are able to combine a full array of services and state-of-the art resources with the small, personal touches of a boutique agency. No two clients are the same," says Rubel, "so we take a customized approach for each client, matching our committed, experienced professionals with each one... our PR experts are passionate about our work, and it shows in the results."

At Furia Rubel, the staff conducts their business by certain tenets: don't make assumptions, always do your best and don't take things personally – all derived from Rubel's favorite book, The Four Agreements.

Other basic guidelines such as "understand your target audience," "be proactive rather than reactive" and "keep moving forward" all hinge on strategic planning.

What sets Furia Rubel apart is their depth and breadth of experience, their strategic approach, their existing relationships and proven track record with the media, their size as they are a cost-effective alternative to the large agency and their passion for what they do.

Through strategic planning and implementation, Furia Rubel creates and identifies opportunities for clients which result in:

• Increased visibility among key target audiences leading to new business
• Strategic positioning and better market share
• Better awareness, publicity and brand recognition
• Differentiation in the marketplace
• Reputation management as it relates to a particular incident or era
• Successful event planning, management, execution and publicity and
• Crisis management, planning and prevention.

In fact, the Furia Rubel team has developed widely publicized philanthropic programs for clients such as the National Kidney Foundation serving the Delaware Valley and the Hepatitis B Foundation. They have managed successful awareness-building campaigns and events for the Bucks County Covered Bridges Tour, Rohm and Haas, the Pennsylvania Biotechnology Center and Oxford Valley Mall. Furia Rubel has created award-winning public relations, marketing and social media programs for clients including the Feldman Shepherd law firm, Montgomery Mall, and GlaxoSmithKline. And Furia Rubel has placed clients in such media as FOX, ABC, NBC, CBS, KYW, Good Morning America, The Today Show, NPR, MSNBC, Family Circle, The Wall Street Journal, Inside Edition, Forbes and The New York Times (just to name a few).

The agency's work has garnered numerous accolades and awards along with a growing and diverse client base. Furia Rubel represents national and regional lawyers and law firms, professional service firms, healthcare and biotech companies, financial service agencies, business-to-business organizations, retail property management groups, pharmaceutical companies, non-profit organizations and others.

Rubel, an attorney, author, communications expert and speaker still manages to keep her life in balance by devoting time every day to her husband and two young children. She has a passion for yoga, traveling, writing and photography. She also believes in giving back to the community. As a result, in 2008, she was named a Woman of Distinction by the Philadelphia Business Journal and received the Best 50 Women in Business Award from the Pennsylvania Department of Community and Economic Development. In 2007, she was awarded the Deanne White Award for Community Service from her peers at the Public Relations Society of America Philadelphia Chapter.

And as times change and communication channels evolve – Rubel's firm evolves too. The agency is well-versed in the strategic use of blogs, podcasts, social networking and viral marketing as a means of strategic communications in the world of Web 2.0. Members of the firm engage in social media on the agency's behalf and on the behalf of clients. They use Twitter, Facebook, Linkedin, MySpace, Flickr, YouTube, and so much more. To read their corporate blog, check out www.ThePRLawyer.com.

Rubel said, "We're here to serve as client advocates, to take our clients to the next level and to solve their communications problems—placing their unique messages above the rest, creatively, so their target audiences sit up and take notice."

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