Creative Firm

Singularity
by the Singularity Team, 1 Jan 2009

Singularity is a team of tech-savvy individuals with decades of experience under their belts. They deliver web technology solutions that provide outstanding results. At Singularity they believe in developing intuitive, efficient systems that get your project done right, the first time around.

Visit them online at www.singularitydesign.com

There is something undeniably exciting and inspiring about creating an emotional connection between a brand and a consumer. This is what drives the team at Singularity. This is what draws them together to a Center City office and this is what motivates them to design truly rich interactive experiences for brands across the country. This is the passion that makes Singularity special.

Singularity is a boutique interactive agency, focused on the continued improvement of its work rather than on sheer revenue growth (although Singularity's overall growth landed it at #30 on the 2008 Philadelphia 100, a list of the fastest-growing privately-held companies in the Philadelphia region). The agency was founded by interactive pioneer Jeff Greenhouse in 1995, while Jeff was a student at the Wharton School, and relaunched in mid-2004 after a period of dormancy. Talented Art Director Owen Linton and experienced Senior Programming Manager Christopher Bellis were early additions to the growing team. In January of 2008, the agency received a fresh jolt of creative energy with the arrival of VP and Creative Director Sean Trapani, a digital veteran with strong insights into creative branding and web usability. Singularity's team of 12 covers all of the bases required to establish digital brand strategies and execute them with precision.

There's one more member of the team who has a very big impact, but doesn't show up on the company payroll. That's Singu, the agency's mascot who made his debut with an April 2008 rebranding. This beloved character, seen peeking out from Singularity's marketing materials and on his own FaceBook profile, has a deeper meaning behind his friendly antics. He'll be making a much bigger splash in 2009, but in the meantime the folks at Singularity are happy to explain what he represents to anyone who asks.

The team may do the work, but it's the work that really drives this team, and the client results have reflected the agency's dedication and expertise. Singularity redesigned the website of Carlisle Wide Plank Floors, increasing the company's online sales leads by 200% and landing a feature in a cover story in Fortune Small Business Magazine. In a completely different vein, Singularity created Tricked Out Mouse, a viral microsite for Kensington Computer Products. The site allowed visitors to "trick out" a computer mouse as if it was a hot rod. Launched through a program of grass-roots seeding, the site was a huge hit, spreading to more than a hundred countries. It was featured on blogs in Brazil, message boards in Japan, a television show in Germany and it was chosen from among hundreds of submissions as Adobe's Site of the Day on January 15. The prestigious Darden School of Business at the University of Virginia, a leader in case-based business education, called on Singularity in 2008 to completely overhaul its eCommerce presence for Darden Business Publishing. The resulting site, launched in September, has boosted Darden Business Publishing's website traffic by 600% and tripled its eCommerce revenues.

The team at Singularity believes that there is something unique about the interactive medium. The involvement of the audience and their ability to control and alter their experience adds new layers of complexity to the core elements of marketing and branding that exist in all other media. At the same time, this added complexity is the key to creating an engaging interaction between the audience and the brand in a way that other media just can't deliver. This philosophy coupled with a dedication to the quality of the work emerging from the agency has led Singularity to an impressive amount of recognition and praise within the advertising and design industries. Singularity has received 100 awards between 2005 and 2008, in local, regional, national and international competitions.

Singularity is an agency that continues to grow and evolve. The company moved into its new office in April of 2008. The agency chose its location at 17th and JFK Boulevard very carefully, recognizing that the opening of the Comcast Center across the street would shift Philadelphia's center of gravity to that intersection. The energy of the location, easy accessibility to Suburban Station and a spectacular open floor plan with tremendous windows combine to create a fertile environment for creativity and collaboration. The seeds of great interactive design have been planted in this fertile ground, and Singularity's work will continue to blossom and shine in Philadelphia.

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