Philly Creative Guide

Event Spotlight

Juanita Berge | Philly Creative Guide Event Reporter

Creative Highlights - April
by Juanita Berge, 1 Apr 2010

Every month PhillyCreativeGuide.com brings you a full calendar of events in the Philadelphia region of interest to the creative community. Check out this months highlights:


Tuesday, April 13, 2010
Stay Simple: Introduction to iPhoto by
Project Basho

Learning the most simple yet powerful imaging software for Mac. This one day class will cover basic iPhoto, a simple and yet useful software that comes with almost every Mac. Since the introduction of the software, every upgrade has added useful features and many improvements. This software is a great way to organize, edit, and share without the complex menus of an image editing software. Students will learn the basic features of iPhoto such as retouching, red eye correction, and adjusting colors and saturation. Also, the class will cover new added features to iPhoto '09 such as automatic face recognition, geography tagging your pictures to Google Map, and sharing your images via social networks such as Flickr and Facebook. If you are looking for a simple way to organize and enhance your images as well as to maximize the potential creative applications of this software, then this class is for you. Evening Class: Tuesdays, 7 - 10 pm; Apr 13 - 20. Instructor: Tsuyoshi Ito COST: $150 + lab fee of $30. Contact: 215.238.0928 Location: 1305Germantown Ave. Phila.

Thursday, April 15, 2010
1 Trick Pony Lecture by AIGA Philadelphia

One Trick Pony creates advertising and branded creative content. They focus on their clients' needs as if they were their own and devote themselves to creating progressive advertising and design solutions that move their clients brands forward. Whether they are working with a local brand like Gorilla Coffee, or a national client like Sony Pictures Classics, their approach is the same - create visually engaging solutions that translate across multiple mediums and demand attention. One Trick Pony is led by owners Rob Reed and Keith Pizer. After working in New York City for years, Rob and Keith traded the big city for small-town USA. One Trick Pony is located in the "The Blueberry Capital of the World" - Hammonton, NJ, in the heart of South Jersey's farmlands, in between Philadelphia and Atlantic City. Despite their small town location, they are still cranking out big ideas and eating a lot of blueberries while doing it. COST: $15 for AIGA members/ $30 for non-members/ $5 for AIGA student members/ $10 for student non-members. Location: Moore College of Art and Design 6:30pm.

Friday, April 16, 2010
Susan Carr Copyright Workshop by American Society of Media Photographers (ASMP)

ASMP is offering a two-hour free workshop on registering your images with the copyright office. The workshop is open to ASMP members and non-members. The workshop will outline step-by-step the ASMP Best Practices for Registering Your Photographs and each participant will set up a template to make future image registration easy. Prior to the workshop, go to https://eco.copyright.gov/eService_enu/ and set up an online account with the copyright office. Participants need to bring a laptop and their eCO username and password to the workshop. This workshop is part of ASMP's Registration ounts initiative. Workshop Topics: The importance of copyright registration; Common mistakes; Step by step guide to online registration. COST: Free Location: Calumet Photographic, 1400 S. Columbus Blvd. Phila. 9-11am.

Wednesday, April 21, 2010
The Strategic Power of Online Video by Philadelphia Direct Marketing Association (PDMA)

Chris Crafton, chief marketing officer for eCorpTv.com, Inc., and Craig Hunter, director of Internet marketing for VISHAY Intertechnology, will present "The Strategic Power of Online Video". Using a case study approach, Crafton, whose experience cuts across B2B and B2C sectors, including his most recent role creating and posting 70 online videos in one year for Miller/Coors, and Hunter and an Internet marketing expert for a global electronic components manufacturer. Attendees will learn how companies are using video to drive sales, build brand awareness, attract and train talent, promote new products and services, educate the media, and supplement exsisting PR tactics. COST: $25 (Member); $40 (Non Member). Location: Penn State Great Valley, 30 E. Swedesford Road, Malvern, PA. 8-10am.

Wednesday, April 28,2010
Building and Positioning a Powerful Brand by Philly Public Relations Society of America (PRSA)

Building a brand is about more than picking the right typeface or logo. Its about how you position yourself and connect with the public, creating a relationship that will last. Successful brands are able to create a combination of rational and emotional thoughts that help drive a companys overall reputation and has a tremendous impact on financial success, as well as stakeholder engagement and loyalty. COST: PRSA Members - $35/ Non-Members - $50. Location: Please Touch Museum 6-8:30pm.

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