Philly Creative Guide

Event Spotlight

Juanita Berge | Philly Creative Guide Event Reporter

Creative Highlights - March
by Juanita Berge, 1 Mar 2010

Every month PhillyCreativeGuide.com brings you a full calendar of events in the Philadelphia region of interest to the creative community. Check out this month’s highlights:


Tuesday, March 16, 2010
Six Deadly Sins of Web Marketing
by Philadelphia Direct Marketing Association

Most everyone markets on the Web these days. But how many organizations have cohesive strategies in place to drive their Web marketing efforts - strategies that include tracking, measuring, and the ability to gauge true ROI? Could your own Web site be killing your search engine rankings? How savvy are your Google AdWord campaigns? Is social media socially maddening to you? Online marketing veteran and author of Twitter Marketing: an Hour a Day, Hollis Thomases, will present "Six Deadly Sins of Web Marketing: What You Don't Know about Web Marketing Could be Hurting Your Business". Thomases, President & CEO, Web Ad.vantage, Inc., a boutigue agency providing strategic online marketing and advertising solutions, will highlight often overlooked but critical aspects of Web marketing strategies and tactics. She will combine general best practice principles with real-world examples of Web marketing gone awry. Marketers will leave with immediately implementable tips for improving Web marketing campaign results. Attendees can volunteer their sites or campaigns for critiquing during the presentation. Contact Thomases directly at hollis@webadvantage.net and use the subject line: "Sample for Philly DMA." COST: $45 (Member); $60 (Non Member). Location: Talamore Country Club, 723 Talamore Dr., Ambler. 11:30am – 2pm.

Tuesday, March 23, 2010
Center For Emerging Visual Artists Annual Benefit
by Center For Emerging Visual Artists (CFEVA)

Our annual benefit to support artists in the region and promote access to visual art for all citizens will be held at 6pm at The United Plaza Building, home to the Roy Lichtenstein public sculpture located on 17th street in Center City. Join artists, collectors, and arts enthusiasts as we showcase original and limited edition works for sale. Live music, catering by Steven Starr, a silent auction and a live auction will add to the festivities of the evening. For questions about this event, contact 215-546-7775 ext.16 or holly@cfeva.org.

Thursday, March 25, 2010
Producing for Film, TV & New Media
by Greater Philadelphia Film Office (GPFO) & the Producers Guild of America

In support of PGA's ongoing interaction with the Greater Philadelphia film community, GPFO is proud to co-present this high-powered panel discussion about producing for film, TV, and new media on the East Coast. Hear the experts discuss how to be an effective producer in Philadelphia and beyond, and learn what an active PGA Philadelphia chapter would mean to you. COST: FREE for GPFO listers & PGA members/ General public $25. Location: The Palm Restaurant, 200 S. Broad St., Phila. 6 – 8:30pm.

Thursday, March 25, 2010
Should I be thinking about video?
by American Society of Media Photographers (ASMP)

Gail Mooney will discuss the increased demand for video and how to identify potential opportunities for you. What tools do you need? How do you change your thinking from still to motion? What are the business models for video production? Gail sees many opportunities for still shooters to expand into video and multimedia, and she feels that this is just the beginning of how technology will transform how we, as visual communicators, will deliver our message in the future. Location: Community College of Philadelphia, Bonnell Small Auditorium, 1700 Spring Garden Street, Phila. 7 – 9pm.

Thursday, March 25, 2010
Ethics Program
by Philadelphia Public Relations Association (PPRA)

"The Limits of Spin - An interactive learning program on Legal and Ethical Issues in PR and Crisis Communications" Spend an afternoon with professional colleagues in the fields of public relations, law and ethics, and learn how to manage communications ethically and responsibly when a crisis faces your corporate client. A pharmaceutical case study will serve as the basis for a panel discussion and roundtable group discussions between lawyers and public relations practitioners, as well as professors of both disciplines. This seminar is one of the many programs sponsored by the Philadelphia Public Relations Association in their on-going effort to foster greater understanding and practice of ethical public relations and its important connection to legal and moral principles. COST: $50 - Attorneys (includes 2 PA Ethics CLE Credits)/ $35 - PR Community and Other Professionals/ $20 - PPRA Members. Location: Temple University Beasley School of Law, 1719 N. Broad Street - Shusterman Hall, Phila. Contact Information: ppra@comcast.net or 215-557-9865. 2:30 – 5:30pm.

Wednesday, March 31, 2010
Pencil to Pixel
by AIGA Philadelphia

Pencil to Pixel - Making the Transition from Print to Interactive. Designing for the interactive world can be very complex. Getting started can feel intimidating when the technology is a moving target. The good news is that if you already design for print, you are armed with many of the skills you will need to not only make the transition, but to give yourself the competitive edge. Discover how you can leverage the fundamental skills you already possess to bring your concepts to life for interactive experiences. Join us for an informative panel discussion moderated by Liz Danzico, Chairperson of the MFA in Interaction Design program, School of Visual Arts. Learn, first-hand, from successful designers who have transitioned their skills from print design and now thrive in an online environment. They will share their triumphs, challenges, and best practices to help you find out how to expand your capabilities from print to interactive. Location: Philadelphia University, 4201 Henry Avenue (the intersection of School House Lane and Henry Avenue), Phila. COST: This event is FREE and open to the public. 6:30 – 8:30pm.

Print Article  Brought to you by: Juanita Berge | Philly Creative Guide Event Reporter

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