Philly Creative Guide

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Juanita Berge | Philly Creative Guide Event Reporter

AIGA Philadelphia Design Awards
by Juanita Berge, 1 Jun 2009

AIGA, the professional association for design, is the place design professionals turn to first to exchange ideas and information, participate in critical analysis and research and advance education and ethical practice.

Learn more about the Philadelphia chapter of AIGA, here: www.aigaphilly.org


It was a long time coming. Two years in the making. But finally the AIGA's Philadelphia Design Award winners were on display at an opening reception in Old City. Thirty-four local winners were showcased in the inaugural PDAs held at Always by Design (AXD) Gallery on May 1. The exhibition is free and open to the public through May 31, 2009.

Design work from some of the Philadelphia area's top organizations, including Anthropologie, Quirk Books, Design for Social Impact and Headcase Design was on display. In fact, work from creative agencies of all sizes from the entire tri-state area was submitted for consideration. Judging, which took place in mid-November 2008, was by Sean Adams of Adams/Morioka, Rick Landesberg of Landesberg Design, Alice Twemlow of New York's School of Visual Arts, Alice Chung of Omnivore and Scott Stowell of Open Design Studio.

AIGAs Philadelphia Design Awards

Numerous members of the AIGA board were present that evening. There was much excitement building as time approached for the announcement of the individual category winners. Kelly Holohan, AIGA Philadelphia president, and Michele Cooper, the design competition chair, addressed the gathering. The healthy crowd had grown to overflowing, as artists and patrons stood shoulder to shoulder to hear the news.

AIGAs Philadelphia Design Awards

Winning in the category of Book Design, Design for Social Impact took one award for its Poster for the People: Art of the WPA. In the category of Posters and Direct Mail, gdloft won. For Posters, David Comberg was a winner for Spiegel Lecture Posters. In the Identity category, Tomorrow won for Tomorrow Identity. And Self-promotion and Invitation had a winner in Anthropologie for its Felt Calendar, Book Bag, Sewing Kit; Leifsdottir Press Preview Invitation and Presentation Invitation; and Rockefeller Center Store Opening Invite. The People's Choice award was won by Bliss & White for the Janell Logo.

AIGA Philadelphia Design Awards

It was the perfect event for a spring night in the city. An appealing exhibition, easy access in the city, drinks and light hors d'oeuvres (provided by Philadelphia Brewing Company and Whole Foods Market), the weather even cooperated with a sunny, balmy evening. If the awards continue and garner the same kind of attention from the design community, they'll be needing a larger venue. The evening saw patrons spilling out onto the sidewalk in enthusiastic banter. AXD's storefront window was lined with catalogues of the show, marked on the bottom with the words, "Show Some Love," the competition's call to action. Do try to make the exhibition. From origami party invitations and faux "Monster" fur book covers to vintage posters, visitors will see just how seriously the designers took the PDA's call. It's not to be missed.

AIGA Philadelphia Design Awards

AXD is open Wednesday through Saturday, from 12pm to 6pm, and is located at 265 S. 10th Street (between Locust and Spruce). Call 215.627.6250 or visit http://www.a-x-d.com for details.

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