Philly Creative Guide

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Juanita Berge | Philly Creative Guide Event Reporter

Philly Ad Club :: 2008 ADDY Awards
by Juanita Berge, 1 Apr 2008

The Philadelphia Advertising Club is a non-profit organization that represents Greater Philadelphia Ad Agencies, Interactive Agencies, Media Buying Agencies, Broadcast and Print Media, and more.

Visit www.phillyadclub.com for more information about the Philly Ad Club and the 2008 ADDY Awards.


The full roster of Philadelphia's advertising world appeared present at the March 6th ADDY Award Celebration. Held at the Philadelphia Museum of Art, the event was a swirl of the most talented this city has to offer. Large and small alike, scores of agencies were represented at the advertising world's annual premier event.

Left: LevLane's Jon Oliver, Crystal Irvin and Digitas Health's Dave Holley; Right: Erin Litt, John Connor and Julie Kontes

A cocktail reception greeted guests of the Awards Celebration in the gallery adjacent to the Frida Kahlo exhibition. Guests were free to browse this powerful exhibit during the reception. In the gallery above the Museum's grand staircase a buffet dinner was served. Music was provided by Joe Benedict on piano and Larry McKenna on sax. By 8pm guests were invited back down the grand staircase to take in the awards program broadcast on one giant screen at the base of the stairs.

This year the ADDY Award for Best of Show went to Holton Sentivan + Gury for their self promotion piece, Make Your Own TV Spot On The Spot. The Best of Interactive ADDY was received by One Trick Pony for Virgin USA. Paragraph, Inc. won for Best of Arts and Science, and Salt & Pepper won for Best of TV. Both the Brownstein Group and One Trick Pony each won two "Best of" awards with the Brownstein Group winning for Best of Print and Best of Public Service, and One Trick Pony winning Best of Interactive and Best of Sales Promotion.

Some of the more than 600 attendees getting ready to watch the ADDY Big Show from the Art Museum steps

(In the general categories) The Nieman Group was the top winner this year. They garnered 10 gold ADDYs and 13 silver. Other top winners were One Trick Pony with 10 gold and 4 silver, Paragraph, Inc. with 9 gold and 9 silver, followed by Salt & Pepper with 9 gold and 5 silver. The Star Group/M&M with 8 gold and 7 silver, the Brownstein Group with 7 gold and 12 silver, and Mango with 4 gold and 7 silver rounded out the top winners of the evening.

The other gold award winners that night included 3601 Creative Group, Caspari McCormick, D'Amico Studios, Inc., Deardorff Associates, eCity Interactive, Holton Sentivan + Gury, NFL Films, PointRoll, Princeton Partners, Inc., The Archer Group, and Tierney Communications.

Left: Mayo Seitz Media's John Seitz, Mary Tyrell, Melisa Wean with LevLane's Bruce Lev and Mayo’s Adam Yansick; Right: Tierney's Sam Bonds, Shannon Reynolds, Mariya Taukule and Jen Burwinkel

The ADDY Awards are sponsored by the American Advertising Federation (AAF), and comprise a three-tiered national competition starting at the local level. The Philly Ad Club organized Philadelphia's local event, along with 210 other AAF member clubs in the U.S. All local Gold winners are advanced to the second tier, 14 regional or District competitions. District winners are then advanced to the third and final tier, the National Addy Awards competition.

For more information about the National ADDY Awards Competition, please visit www.aaf.org.

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